Founded in 2006 by Sébastien Nasra (Avalanche Productions), in collaboration with the legendary British festival programmer Martin Elbourne (Glastonbury Festival, The Great Escape and co-founder along with Peter Gabriel of the WOMAD festival), M for Montreal is much more than an annual event. “M” is an independent organization whose ambitious mission is to help up-and-coming artists both to become better known locally and to launch their careers outside Canada. For the last seven years, M for Montreal has carved out an enviable reputation at the heart of Montréal’s cultural life, and now occupies an undeniable role as a catalyst for the local industry, both for emerging local artists and those who are developing their careers outside Québec.

Thus, with its mission as a platform for showcasing local musicians and helping them expand their international networks, with its own ever-expanding international network, and with the artistic credibility of its brand, M for Montreal is an incomparable tool for the career development of Québec’s artists.

“M” has become an important agent for showcasing Montreal, Quebec, and Canada as hotbeds of creativity and influence, and in particular for shining a spotlight on Montreal as an international meeting place for musicians and, more broadly, for global trendsetters, both during our main event in November and with our “M on the Road” series.

Not as apparent as our annual event but just as important, the “M on the Road” series presents various showcases all around the world - Canadian Music Week and North by Northeast in Toronto (Canada), South by Southwest in Austin (United States), The Great Escape in Brighton (United Kingdom), Iceland Airwaves in Reykjavik (Iceland), CMJ Music Marathon in New York (United States), Festival Les Inrocks in Paris (France) and in Quebec (Mini-m, Mini-m on the road) - that put Montreal and Canadian music in the spotlight.

More than just a play on words or a single letter, M for Montreal is a trampoline for propelling local talents onto a bigger stage. It also possesses a tremendous wealth of expertise in programming and exporting music, as demonstrated by the faith shown in us by organization such as Planète Québec, Quebec in Hollywood, OUMF, and Quartier des Spectacles. Not bad for a seven-year-old!