Panel - M for Montreal and SPACQ present: Define your brand: confine your band?
With the increasing amount of artists and bands nowadays, it’s become more and more important to stand out and be original. And we’re not only talking in terms of music. In pop music culture, the artist’s image has always been a priority. Major labels have marketing departments that work the artist’s image and message before releasing their album. But the question remains, if you’re an indie artist or an artist signed unto a smaller label, should branding be part of your strategy? Should artists work on their branding in a conscious and calculated manner? Are there any advantages in working your brand as a band or is it a way of confining your music? How can you find a balance between you’re artistic brand and you’re evolution as an artist without getting stuck in a box over the years? Is it necessary to re-invent yourself constantly?
Thursday Nov. 15, 2:30pm-3:30pm, Hotel Zero 1, Alys room
Regular: $13 + taxes (pre-sale & at the door)
Student: $7 + taxes by presenting you student ID (no pre-sale)
Free: Gold, Bronze, VIP, media, Ruby, Emerald badges and Panels package
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ThinkTank Digital, United States
Cofounder and COO
As cofounder and COO of ThinkTank Digital, a full service digital and marketing agency, Amina is responsible for overall operations of the company. She has launched interactive campaigns for groundbreaking artists such as Lady Gaga, Rihanna, Mariah Carey, and Chris Brown.
Bleublancrouge Design, Canada
Jean-Philippe has much in common with Montreal’s music scene: edgy, exciting, energetic, and frenzied. His “Trampoline” branding sessions have become legendary. His talent for riffing off assumptions and playing with people’s biases has helped him reinvent a great variety of clients, from corporations, to international destination resorts like Intawest, to commercial centres. His favorite instrument is clarity, which he wields with unusual wisdom and experience, and the results are groundbreaking. Finding out what makes brands tick is one thing. Discovering how to make them blow up, well, that’s Jean-Philippe’s specialty.
The Montreal producer and songwriter born Barbara Bonfiglio is a fireball of positivity, long admired for her adventurous approach to music making. Internationally celebrated as a club DJ, her status as a force to be reckoned with is confirmed by Many Shades of Grey, a collection stacked with sensual synths, solid beats, huge hooks and more than a hint of ’80s-influenced fun.
We are wolves, Canada
Founding member of both We Are Wolves and CLAASS, Vincent Levesque embarked on his musical journey to get away from his studies in visual art. Inspired by all forms of the counterculture, and at first entirely exploratory, his musical experience quickly became a forum for visual expression, thus uniting his two passions in two parallel media.