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 M for Montreal’s landmark edition under the banner of diversity!

November 28, 2017

M for Montreal’s landmark edition under the banner of diversity!

Geoffroy at la Sala Rossa on November 15 | © Vivien Gaumand

This was an explosive edition of M for Montreal from November 15th to 18th as the event entered its 12th edition. A brilliant and successful turning point in which over 12,000 music lovers and 263 music industry professionals from 20 countries toured Montreal’s various venues and discovered recognized artists or hidden talents.

At the risk of repeating myself each year, I firmly believe that this latest edition of M was the best! It is particularly interesting to note that several new international partners are observing our business model with great interest and, I daresay, a touch of envy. Thank you to all our partners, artists, delegates and of course the M team who make this annual meeting a must-see in the global music industry.” – Sébastien Nasra, founder and executive producer.

POWERFUL MOMENTS

From the first moments of the sold-out opening night at the Sala Rosa with Geoffroy, Aliosha and Men I Trust, to the beautiful discoveries at Casa Del Popolo with Ghostly Kisses, Un Blonde, Lou Phelps and Cadence Weapon, the 12th edition was rich in unique moments.

Of particular note is the renewed success of Franco M SiriusXM’s specials concerts, included a night at Club Soda on November 16 for the profit of the Garage à Musique of the Fondation du Dr. Julien with performances by Koriass, Lary Kidd and Pierre Kwenders.

Not to mention two sold-out MTELUS shows with ODESZA, our sold-out concerts like the talented Alvvays at Club Soda, and an exceptional evening at the Cabaret du Casino in Montreal our first M.W.A (Montreal With Attitude) evening featuring Del The Funky Homosapien and the next generation of Canadian rap, as part of HUB Montréal. And of course snapshots from around the world, like the evening organized by the Bureau Export France with very promising acts The Pirouettes, Caspian Pool, Cléa Vincent and Killason…

Part of the 2017 class of delegates on top of Mount Royal | © Vivien Gaumand

AN INDUSTRY COMES TOGETHER

Welcoming nearly 300 delegates from 20 countries, M for Montreal has transformed our city into a veritable global capital of the music industry. High-level professionals were able to discover a multitude of promising talent from home and abroad during the showcases, as well as participate in engrossing conferences on current industry issues and tailor-made networking events with invaluable opportunities for the development of our artists’ careers on the international stage. A total of 24 professional activities were on offer including 10 conferences. Delegates like David Elias Torreblanca were particularly pleased with the outcome of the festival:

“It’s a really superb festival. Showcases, promenades, speed meetings, meals… It’s a unique festival with authentic encounters. Bravo!” – David Elias Torreblanca, COO & booking – Montreux Jazz Festival Foundation

The presentation of the Martin Cup to Les Inrockuptibles’ Azzedine Fall | © Vivien Gaumand

The “Coupe Martin” once again crowned a delegate who stood out for his significant involvement with the Montreal music scene. Azzedine Fall, deputy editor for Les Inrockuptibles magazine, received his award from Martin Elbourne (Glastonbury Festival Programmer, Founder of the Great Escape and also co-founder of M for Montréal) all to the sounds of the now-traditional fanfare conducted by Sébastien Nasra, president and founder of M for Montreal, with his legendary military drum.

Of course, who could forget the celebration of 10 years of musical programming by Mikey, our beloved programmer who has helped unveil Canadian talents such as Half Moon Run, Mac DeMarco or Grimes.

Also noteworthy is the participation of M for Montreal as a partner event of the HUB Montreal initiative. This alliance has enabled M participants and delegates to create new business alliances and broaden their networks of contacts with influencers and leaders from several related industries in various creative local and international ecosystems.

M for Montreal is made possible thanks to the financial participation of FACTOR, Governement of Canada, Gouvernement du Quebec, the City of Montreal, Musicaction, of SODEC, Starmaker, Tourism Montréal, SiriusXM, Slaight Music, and of Caisse Desjardins de la Culture.

Save the date in your 2018 agendas!
M will return for a 13th edition from November 14 to 17, 2018.

(Cover photo by Bruno Destombes)

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