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 M @ SXSW 2017

February 22, 2017

M @ SXSW 2017

Next month, we’re flying off to Austin, Texas to present three events as a part of our 11th export mission at key industry event South by Southwest. Showcasing will be a half-dozen of Québec-based artists and while some of them are considered veterans and others new comers, all all of them are part of the cream of the crop of Québec music on its way to international recognition.

As this year is marked by the celebrations of Canada’s 150th anniversary, we’re delighted to count on the significant support of FACTOR and the Government of Canada to fulfill this mission.

Tuesday, March 14

We’re kicking things off with M for Mingling, a special meetup between musical and interactive industries at the Québec Sugar Shack (Bungalow). Beginning at 12:30 p.m., the networking event will feature special performances from songstress Charlotte Cardin and husband-wife duo Les Deuxluxes. Free lunch will be served to the first 100 people who RSVP to the event!

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Thursday, March 16

We’re teaming up with our long-standing partner, New York blog Brooklyn Vegan, as well as Texas festival Sound on Sound to present a daytime party from 12 p.m. to 6 p.m. at Cheer Up Charlies. Six hours of shows featuring this great lineup of artists: Beach Slang, Priests, Downtown Boys, Hurray for the Riff Raff, Le Butcherettes, Vagabon, Jay Som, Dave Monks (of Tokyo Police Club), LVL UP, Duchess Says, Frankie Rose, Weaves, She-Devils and Stef Chura.

Friday, March 17

Our 11th presence at SXSW will culminate on Friday night with a 100% Québécois evening at Swan Dive. First, M and POP Montreal will team up again for the infamous Poutine Party to the sound of the talented Mozart’s Sister, followed by a DJ set from RYAN Playground. Supported by Quebec Creates, this “haute cuisine” event is a golden opportunity for international networking! Capacity is limited so click here to RSVP!

The evening will then continue with our official showcase under the open sky on Swan Dive’s backyard patio. Starting at 8 p.m. and co-presented by our friends at Exclaim!, the showcase will feature psych punk act I.D.A.L.G., mythic trio We Are Wolves, legendary live performers and moog rockers Duchess Says, KROY’s haunting electropop and post-punk band Heat, touring their new album Overnight released on January 20. Last but not least, the night’s soundtrack will end with the powerful electrosoul and hip hop collective Busty and the Bass, rounding off an eclectic artist lineup that will surely draw the looks of all surrounding bar patios.


Listen to our Spotify playlist to get familiar with our 2017 lineup!

About SXSW
Showcasing at SXSW means performing in one of Austin’s famous live music venues, for over 25,000 industry representatives and fellow musicians combined, plus nearly 3,000 media members and thousands of fans in attendance. Apply for the opportunity to play with acts from all over world.

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