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Brad First

Brad First

SXSW, Festival Showcase Coordinator

United States

Brad began his 30-something year career in the music business as a talent buyer and production manager in 1980. During the next two decades, he’s also been tour manager and audio engineer for international touring bands, and owned and operated several live music nightclubs in Austin. During the 1990s and the 2000s, Brad held many different positions with SXSW, culminating with a full time staff position as the festival’s showcase coordinator for the last 10 years.

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