Nov 15th 2017
Société des arts technologiques [SAT]
1201 Boulevard Saint-Laurent
HUB Montreal presents Branded content: The Evolution of Creative Advertising
As creative marketing has evolved over the last decade, the line between commercial and editorial content has become increasingly blurrier. Does it make it easier – or harder – for musicians to affiliate their work with ‘subtler’ advertising content? Has the change in style of content affected the type of music used? Join creatives from top agencies in London, Paris and New York as they explore these questions and showcase examples of groundbreaking music and brand alliances.
Intervenants : Eric Korte (Freelance), Michael Ladman (Droga5), Ayla Owen (Black Sheep Music BBH, The Most Radicalist), Charlotte Von Kotze (Vice)