More than ever this year, M for Montreal stood out during its presence at South by Southwest (SXSW) in Austin, Texas from March 12-16. Presenting several showcases featuring a dozen Montreal and Canadian artists, M for Montreal found a way to strike the perfect balance between business and pleasure by creating strong relations with the international music industry.
A week of intense emotions!
We are Montréal, our first showcase at SXSW which served as an appetizer for delegates to get accustomed with Montreal talents. Presented by Bonsound, POP Montréal, Moonshine and in collaboration with Export Québec, the set consisted of Milk & Bone, Wake Island, Pierre Kwenders, and DJs from Moonshine and Beach Club.
The next day, March 13, we had a full Canadian event to propose with the collaboration of the musical magazine Exclaim!, Manitoba Music and Sask Music called RDV CANADA. Festivalgoers had the chance to appreciate the performances of Samurai Champs, Boniface, Ghost Twin, John Jacob Magistery, Lisa LeBlanc, and Helena Deland.
The highlight concert of the week was without a doubt the afternoon showcase presented in collaboration with BrooklynVegan and promoter Margin Walker Presents on Thursday. In front of an impressive audience, artists like Men I Trust, Common Holly and Corridor gave memorable performances showcasing their full potential to a delighted SXSW public. They didn’t miss their target!
It’s with a cocktail party organized with POP Montréal and supported by SODEC on Friday, March 16 that M for Montreal contributed again with a performance by the dynamic post-punk act Corridor.
The party concluded with a showcase organized with Exclaim!. Presenting a mix of Canadian and Quebec artists with Anemone, Milk & Bone, Partner, Frigs, Lisa LeBlanc, and Le Couleur, the evening was a hit and closed the M for Montreal’s Texas adventure on a good note with the presence of the guest of honour of the festival, Mariana Martinez from Marquise 51.
And the results were…
This new edition of SXSW proved that Montreal and Canadian talents still attracts interest from a large public and the international industry. This resulted in follow-up connections between artists and foreign representatives, often right after their performances.
It’s undeniable that Montreal still has a favourable position in the music industry and M for Montreal continues to play a key role in facilitating contacts between artists and their future opportunities.
To fulfill this mission, we were delighted to count on the significant support of Musicaction, the SODEC (Society for the Development of Cultural Enterprises of Québec), Export Québec, Manitoba Music and Sask Music.
Stay tune for our next M on the road event!