As you can imagine, SXSW’s atmosphere was overwhelming in Austin! And once again, we messed with Texas, and we did not hold our horses! At SXSW, it’s crowded and hot, just like our parties and free poutine. In all modesty, we contributed our two cents in big ways with our two showcases.
Special thanks for the support of FACTOR and Musicaction, Quebec Creates, SODEC and the Canadian Consulate General in Texas.
M x Brooklyn Vegan at Mohawk
Hubert Lenoir had his first show and stagedive on American soil and heads! It was in front of a capped-out Mohawk in Austin, that the Quebec City native, won over the entire party, presented by M and BrooklynVegan. All of this, after serving free poutine from our annual and legendary poutine party at SXSW.
M x Pop at Swan Dive
Yet another takeover this time at night at the swanky Swan Dive with our allies at Pop, with more than a dozen bands. Below, Helena Deland performs during the opening cocktail.